The Internet is smart, but how do we outsmart the smart? With tons of information available online, the question lies in…
How to evaluate these information?
Filter bubbles and echo chambers keep us within the perimeters of what the Internet wants us to see based on our past interactions thus it is important to manage them.
We should be careful of fake news and take online information, especially those on social media, sceptically. Instagram is an example of echo chamber with many influencers doing sponsored posts. When they are sponsored/paid for a post, does it affect the credibility of the medium/user? Below are examples of sponsored advertisements.
To determine if such sponsored posts are credible, it is crucial to look at the 2 perspectives the source provides – the user and medium perspective. Using Li and Suh (2015) 5 factors and the CRAAP test, let’s evaluate @melinairwan’s post against Allergy Insight’s blog.
Self-produced; source from Li & Suh (2015)
What sets the 2 sources apart are the strong argument, transparency and accuracy of the blog post whereby the author is an authoritative figure who published many articles on the subject matter making Allergy Insight more creditable. Research has proved that point whereby social media platforms are losing users trust whereas owned media is gaining trust. (Titcomb and Carson, 2017)
On top of unauthentic posts from social media, fake news are everywhere. Here are some guidelines regarding evaluating online data and identify fake news!
Self-produced; various sources
Summing up, our digital differences play a pivotal role in how we evaluate online information. For instance, PHD holders are more able to dissect the reliability of an information compared college students. However, our echo chambers are always prevalent despite our digital and educational gaps. (Kluger, 2017) Thus, it is crucial we widen our networks and research widely.
INTERNET V.S. YOU; WHO WINS?
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